FOR BUSINESS OWNERS READY TO TAKE ACTION
Why brand consistency matters.
WHAT YOU WANT TO ACHIEVE:
- Increased recognition and awareness
- Aligned marketing channels
- Better customer connection
- Confidence and motivation
- Better business opportunities
- Increased credibility
- Optimised customer experience
A brand that looks different at every touch point may as well be a different product or service for the customer. With brand consistency your audience will recognise you every time they see your brand. This is how you build awareness and stay top of mind.
Scroll down to find out what's covered.
WHAT'S INCLUDED
10 essentials every brand identity needs.
Brand Personality
These are the personality traits that describe your brand. Just like you would describe a human being. Is your brand putting out the right vibe?
Brand Logo
This is an obvious one. Your logo should be on all your sales and marketing material. But does your logo work across all platforms?
Brand Colours
Coulors are often an underestimated brand asset. Are your colours reflecting your brands personality traits?
Brand Fonts
Fonts are fun to play with. However, too many can create confusion and visual clutter. How many fonts do you use across all channels?
Tone of Voice
This one is often missed when building a brand. How do you bring your message across? Choose the tone you want to use and be consistent.
Imagery Style
A picture says more than a thousand words. Or something along those lines! Make it count.
Templates
Creating templates is a great way to ensure consistency. Especially when you have multiple people working with your brand.
Social Media Profiles
Social media profiles are a very good example of how brand consistency makes a difference. Are your posts uniquely you and stand out from the noise?
Website Branding
Websites are often outsourced and based on templates. Does your contractor know your brand?
Brand Guidelines
Essential for brand consistency. Especially when you have multiple people working on your sales and marketing material.
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