Years of working with a wide range of brands taught me that every business is different. Therefore every brand needs an entirely unique approach and a solid foundation to work from. I can help you get started and support you on your journey no matter how fresh or established your business is.
You've got your business plan sorted and need help with the brand development? Your brand is up and running but you need support with day-to-day graphic design? I can help you with brand building and all graphic design needs.
Getting your brand right is essential for your business to be successful. Before the visual brand comes the ground work. The behind the scenes. Establishing a brand strategy is an essential part of your business. Skipping this step will make it hard to keep your brand consistent across all channels. So unless you have this all under control it's best to start here.
Taking stock. Where does your brand stand? What elements are established? Brand promise, statement and attributes. Are you still on track?
Do your customers see your brand the way you want them to see it? What is your competition doing? How do you compare?
Goals, market, target group, personas, customer journey. What is your "why"? Are you clear where you are heading? Is it the right direction? Is your brand focused?
A brand is so much more than a logo. People come to me and say "I started my own business, I need a logo". However, the logo can't do all the work. A brand consists of many elements working
together, creating a cohesive, recognisable picture.
Here are some of the elements that may be part of forming your visual brand.
Your logo will be ever present throughout all of your brand communication.
It needs to be simple and versatile to work across all platforms.
The colour scheme will set the mood. A good colour palette is versatile and can be toned up or down depending on the context.
Colours evoke strong associations. Blue for example is calm and the colour of trust and accountability. Whereas red is an active and passionate colour representing alertness and action.
The fonts you choose for your brand not only play part in the visual appearance but are also important to ensure maximum accessibility.
A headline font can be characterful but your body copy needs to primarily be legible.
Choosing a type font is a good start. Now we define how to use it. Is your brand elegant and high-end? The light version of your font will send the right message. Or is your brand bold and loud? We might use the Heavy weight in all caps.
Graphic elements are a useful tool to creating strong visual cues for your brand. If used consistently they can bring multiple other elements together and be the binding force.
Illustrations can be a beautiful and flexible visual element where appropriate. Finding the right illustration style that aligns with your brand strategy is important.
Imagery is one of the most impactful brand elements. As we all know, "A picture is worth a thousand words".
Icons are useful to transport information quickly. Create an icon library and build it up over time.
How you speak to your customers is just as important as the visual part of your brand.
You have all the elements you need for your brand. It's time to bring it to life. Let's roll out your brand, from paper to pixel, all supported by the solid foundations build at the beginning of this journey.
The range of services I offer can be adjusted to suit your goals. Every business is different. I will find a unique solution that will suit your project.